Our vision is to improve Early Childhood Development in Africa by facilitating access to children literature, learning and play related materials, collecting and restoring children content with the aim to preserve culture and traditions as well providing educational information for children and their families.

Our Mission is to create quality content that transpires positive social and ethical values that are ingrained in African cultures while employing a social enterprise business model that combines grant funding and income generation through the sale of children story books, learning and play materials.

Our objective is to develop, produce and distribute:

• Literature: story and picture books within African content.
• Early years learning materials: create engaging learning materials for kindergarten and pre-school children.
• Toys and play materials: contextualised to Africa, which allows parents to engage with their children with a content that relates to their environment and values.
• Nursery rhymes and songs: collect and record children’s songs.